TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stati